Plain Language Success Stories--Financial, Health, and Beyond

Hosted by Center for Plain Language (Not a IxDA Event)


Over the past several years, plain language has been gaining recognition as a tool for effective communication. We have seen a significant increase in the number of plain language projects. Data shows us that plain language saves both the reader and the organization responsible for the communication time and money. Join the Center of Plain Language in recognizing just a few examples of the progress made in recent years and the bottom-line benefits they’ve produced. We hope these examples will encourage others to commit themselves to bringing clear communications to customers.

We will also hold a briefing on the current federal legislation requiring certain government documents to be in plain language.

Session 1: Financial affairs

* Dr. Susan Kleimann, President, Kleimann Communication. Lending documents: bottom-line benefits of plain language
* Josiah Fiske, President, Firehouse Financial. Plain Funny: Using Simple Language and Sophisticated Humor to Change How Employees Think

Session 2: Health literacy

* Dr. Arthur Culbert, Senior Advisor, Missouri Foundation for Health, A Vision for a Health Literate Missouri: Building a Statewide Health Literacy Center
* Dr. William Smith, Executive Vice President, Academy for Educational Development, Health Literacy and Social Marketing: A unique partnership
* Barb McLaughlin, Vice President, Smart Source Healthcare, Cure Patients and Profits with Clear Communications

Session 3: Other success stories

* Irene Etzkorn, Group Director of Simplification, Siegel+Gale, Amazingly Simple Stuff
* Deborah Bosley, Director, Center for Humanities, Technology, and Science, UNC Charlotte, Unexpected Results: Usability and Redesign in TIAA-CREF's Minimum Distribution Letter to Participants

Fees

Symposium only:

* Members $100
* Non-Members $150

Symposium and reception:

* Members $200
* Non-Members $250

• < Previous Event
• Next Event >