Site Search Analytics For Better User Experience

Site Search Analytics For Better User Experience

Does your site have a search engine? If so, you're sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site—in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. The result: better content, better navigation, better search, better interface design, and a better user experience.

In this day-long workshop, Lou Rosenfeld—co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers—will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy.

Benefits

You'll learn to:

* Understand search logs and relevant analytics reports
* Ask the right questions of your query data
* Identify where your site's search and navigation are failing, and learn how to fix them
* Tune your content to your audience's needs and plug your site's content gaps
* Enhance your site's navigation through improved metadata
* Design better interfaces for entering queries and for presenting search results
* Improve your search engine's configuration
* Reinvigorate your user experience methodology by incorporating a method that's truly quantitative, and which helps improve your qualitative methods


About the Speaker
Lou Rosenfeld is an information architecture consultant and founder of Rosenfeld Media, a publisher of short, practical user experience books. He has helped numerous Fortune 500s and other large, messy, political enterprises make their information easier to find. Lou is co-author of the best-selling Information Architecture for the World Wide Web (O'Reilly & Associates; 3rd edition, 2006) regarded as the bible of information architecture, and is co-authoring, with Rich Wiggins, the forthcoming Search Analytics: Conversations with your customers. He is co-founder of the Information Architecture Institute and UXnet, the User Experience Network. More about Lou.
In this day-long workshop, Lou Rosenfeld—co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers—will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy.

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