InterVu: Todd Zaki Warfel's Research Framework

Event Details

Time: October 23, 2008 from 6:30pm to 9pm
Location: Motley Fool
Street: 2000 Duke St
City/Town: Alexandria, VA 22314
Website or Map: http://i34.tinypic.com/2u7vab…
Phone: 617-281-1281
Event Type: Lecture
Organized By: Will Evans
Latest Activity: Oct 23, 2008

Event Description

InterVu: Todd Zaki Warfel's Research Framework

Note: Food & Refreshments will be served starting at 630pm.

Most design projects have some kind of research involved. Maybe your doing stakeholder interviews, competitive analysis, web log analysis, or even usability testing.
How do you keep track of it all? What do you do with the findings? How do you prioritize them?

I’ve tried a number of different tools and techniques over the years and none of them gave me what I needed — the ability to keep track of my findings, prioritize them, and the ability to quickly find an artifact that produced the finding or solved it. When no solution was fitting my needs, I did what any other entrepreneur would — I made my own.

I’m going to show you a research framework that makes capturing and analyzing your data faster, easier, and more valuable. See how you can add traceability to your findings and prioritize them based on significance to the customer, business value, and technical feasibility.

About Messagefirst

Messagefirst, Inc. is Philadelphia-based design research consulting firm. We work with companies to help them increase revenues, decrease costs, and ultimately improve the user experience of their products or services. Our goal-oriented data-driven design process improves performance and creates compelling experiences that solve business problems in a beautiful way. And unlike other consulting firms, we don’t just redesign products and service – we actually work with your team to plan and implement the design solution.

We use a blended approach to research and design to evolve products in innovative and beautiful ways. And we do it with you. Because nobody knows your business better than you and nobody knows how to improve an experience better than us.

Todd Zaki Warfel
President, Design Researcher
Messagefirst | Designing Information. Beautifully.
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Contact Info
Voice: (215) 825-7423
Email: todd@messagefirst.com
AIM: twarfel@mac.com
Blog: http://toddwarfel.com
Twitter: zakiwarfel
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In theory, theory and practice are the same.
In practice, they are not.

Comment Wall

Comment by Vishal Iyer on September 30, 2008 at 1:09pm: Sounds great! Looking forward to it

Comment by Will Evans on October 21, 2008 at 11:43am: Hey all - we are ordering Pizza from Quattro Formaggi for Todd's talk - so here is the menu - let me know if people have any things they like in particular or any dietary restrictions (there is no kosher option - sorry).
http://www.4maggi.com/quattro.html

- Will

Comment by M. Jackson Wilkinson on October 23, 2008 at 11:06am: really wish I could make it, but Refresh interferes :-/

Comment by Adriana Machado on October 23, 2008 at 11:13am: How is the parking situation there? Any tips on where to park or not to park? Would metro be better?

Comment by Will Evans on October 23, 2008 at 11:30am: ------------------------------------------------------
DIRECTIONS TO THE MOTLEY FOOL
------------------------------------------------------
2000 Duke St, Alexandria, VA 22314

METRORAIL WALKING DIRECTIONS
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(See map at http://i34.tinypic.com/2u7vabm.jpg)
• Take the yellow or blue line metrorail to the King Street Metro Station
• When you exit the Metro station, look for signs for a pedestrian
tunnel (should be towards your right) that goes under Duke St
• Take the pedestrian tunnel and after exiting the tunnel, the
entrance to our building will be on your right - 2000 Duke St
• From the lobby, please ask the security guard for directions to The
Motley Fool
• We are located on the 4th floor

DRIVING DIRECTIONS
------------------------------------------------------
From Washington D.C. (The city proper):
• Exit the city via the 14th Street Bridge
• Take route 1 south (it's a left exit). Route 1 heads directly in to
Old Town Alexandria
• Turn right on Duke Street. Follow for approximately 4 or 5 traffic lights
• Turn left on Dulaney St. turn left
• The main entrance to The Motley Fool will be on your right (2000 Duke Street)
• From the lobby, please ask the security guard for directions to The
Motley Fool
• We are located on the 4th floor
• (For parking, please see directions below)

From Route 95 South (Coming From All Parts North of DC):
• Go across the Wilson drawbridge
• Take the exit for Route 1 North (toward Alexandria's visitor center)
• Take Route 1 to Duke St. (1/2 mile or less)
• TURN LEFT on Duke St. Follow for approximately 4 or 5 traffic lights
• Turn left on Dulaney Street
• The main entrance to The Motley Fool will be on your right (2000 Duke Street)
• From the lobby, please ask the security guard for directions to The
Motley Fool
• We are located on the 4th floor
• (For parking, please see directions below)

From Route 95 North (Coming From All Parts South of DC):
• Take the exit for Route 1 North (toward Alexandria's visitor center)
• Take Route 1 to Duke Street (1/2 mile or less)
• TURN LEFT on Duke St. Follow for approximately 4 or 5 traffic lights
• Turn left on Dulaney Street
• The main entrance to The Motley Fool will be on your right (2000 Duke Street)
• From the lobby, please ask the security guard for directions to The
Motley Fool
• We are located on the 4th floor
• (For parking, please see directions below)

PARKING AT THE MOTLEY FOOL
------------------------------------------------------
Caution: Some parking garages prevent you from exiting after 7pm, so
be certain you find one that will let you out after you finish at the
Fool.

Some street parking is also available.