InterVu: Todd Zaki Warfel's Research Framework
Note: Food & Refreshments will be served starting at 630pm.
Most design projects have some kind of research involved. Maybe your doing stakeholder interviews, competitive analysis, web log analysis, or even usability testing.
How do you keep track of it all? What do you do with the findings? How do you prioritize them?
I’ve tried a number of different tools and techniques over the years and none of them gave me what I needed — the ability to keep track of my findings, prioritize them, and the ability to quickly find an artifact that produced the finding or solved it. When no solution was fitting my needs, I did what any other entrepreneur would — I made my own.
I’m going to show you a research framework that makes capturing and analyzing your data faster, easier, and more valuable. See how you can add traceability to your findings and prioritize them based on significance to the customer, business value, and technical feasibility.
Messagefirst, Inc. is Philadelphia-based design research consulting firm. We work with companies to help them increase revenues, decrease costs, and ultimately improve the user experience of their products or services. Our goal-oriented data-driven design process improves performance and creates compelling experiences that solve business problems in a beautiful way. And unlike other consulting firms, we don’t just redesign products and service – we actually work with your team to plan and implement the design solution.