Understanding Social Media, Accelerating Social Participation

Billions of people participate in online social activities. Some users participate as readers of discussion boards, searchers of blog posts, or viewers of photos. A fraction of users become contributors of user-generated content by writing consumer product reviews, uploading travel photos, or expressing political opinions. Some users move beyond their individual efforts to become collaborators, forming tightly connected groups with lively discussions whose outcome might be a Wikipedia article or a carefully edited YouTube video. A small fraction of users become leaders who participate in governance by setting and upholding policies, repairing vandalized materials, or mentoring novices.

This talk begins with motivations for disaster response participation and then offers the Reader-to-Leader Framework with the goal of helping researchers, designers, and managers to understand what motivates technology-mediated social participation. Through improved interface design and social support they could bring the benefits of social media to important challenges, such as healthcare delivery, e-commerce, business innovation, energy sustainability, and international development.

JENNIFER PREECE, is Dean of The College of Information Studies and a Professor at University of Maryland College Park . She researchers and teaches courses about online communities, human-computer interaction and usability.



Jenny is the the author of "Online Communities: Usability and Sociability"

BEN SHNEIDERMAN is a Professor in the Department of Computer Science and Founding Director (1983-2000) of the Human-Computer Interaction Laboratory at the University of Maryland.



Ben is the author of "Designing the User Interface: Strategies for Effective Human-Computer Interaction" (5th ed. March 2009) http://www.awl.com/DTUI/. His book “Leonardo’s Laptop” (MIT Press, 2002) (http://mitpress.mit.edu/leonardoslaptop) won the IEEE book award for Distinguished Literary Contribution.

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11 Comments

Comment by Will Evans on June 10, 2009 at 6:42pm

You can read about Ben & Jenny's The Reader-to-Leader Framework: Motivating Technology-Mediated Social Participation

Here: http://aisel.aisnet.org/thci/vol1/iss1/5/

Comment by Olga Sanchez Howard on June 10, 2009 at 12:31pm

Arggg! So incredibly bummed I can't make it. :(

Comment by Will Evans on June 10, 2009 at 6:36am

Free

Comment by Gabriel Goldberg on June 9, 2009 at 11:16pm

Is this a free or fee event?

Comment by Alejo on June 9, 2009 at 10:16am

What a great event! So sad not to make it but hopefully people will blog/tweet about it. :)

Comment by D.Gaines on June 8, 2009 at 1:37pm

Dr. Schneiderman is "THE defacto god of User Interface", as told to me by Dick Hill of ASIS&T.

Comment by Will Evans on June 8, 2009 at 5:41am

Unfortunately, we can't record events. You'll have to make it in person.

Comment by JESS3 on June 7, 2009 at 11:32pm

This looks great!

Comment by Chris Cavallucci on May 15, 2009 at 1:51pm

Hoping to make the trip down from Philly.

Comment by James Bowman on May 15, 2009 at 9:03am

I agree with Yulia. If this even could be recorded for those not in attendance, that would be awesome.

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