UPA-DC: How to Measure Usability? Designing Your Questions Well
Event Details
Time: June 9, 2010 from 6pm to 7pm
Location: SRA International
Street: 3434 Washington Boulevard
City/Town: Arlington, VA 22201
Website or Map: http://www.upa-dc-metro.org/
Event Type: presentation
Organized By: Cory Lebson
Latest Activity: Jun 2, 2010
Event Description
REGISTRATION OPEN
Seeking to understand how people react to products of various sorts, usability researchers often ask participants to describe their experiences and reactions and to make recommendations on how to improve product design.
In this presentation, Professor Jon Krosnick will summarize (often surprising) recommendations about how these questions should be asked in order to yield the most accurate assessments. His recommendations are based on more than 100 years of research comparing the performance of various question-asking approaches, to be summarized in his forthcoming book The Handbook of Questionnaire Design (Oxford University Press).
Comment Wall
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Comment by Christopher Merkel on June 1, 2010 at 11:26am -
This is rapidly coming up. Has there been any word on where and when this'll be held?
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Comment by Kim Bieler on June 1, 2010 at 11:34am
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Chris, I'm sorry I don't know. You'll have to check at the UPA website. I can ping Cory and see if he has an update.
Comment
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